Digital Media Marketing


Paid Search Marketing is a form of Internet marketing that involves the promotion of websites and products by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. PSM may incorporate search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

Paid search marketing opportunities includes Pay Per Click Ads via Google and Bing plus ads on the display network - a third of Google's revenue. The cost of pay search can be high, so we discuss how to make sure you're getting the most value from PPC by maximizing your Google Quality Score.